Oh and if you have any questions, email me Lopaze@LopazeLasane.com
How to Stuff Your Funnel Full of Potential Buyers and Create a Pipeline of People Ready to Spend Money
If you aren't making the sales you want or you aren't sure how to get 'em, this will show you the simple, proven process. It's funnel time. Your marketing funnel?
Do you have one? If you don't, it's time you start TODAY! You don't have to spend forever putting your marketing funnel together.
The big picture of a successful marketing system is simple:
You target a group of people.You find out what they want to buy.You sell it to them.
Your marketing funnel is step three. This is where you start building a backlog of potential buyers for your product or service. You keep stuffing them in your funnel, stuffing them in your funnel, stuffing them in your funnel and pretty soon SALES will come out.
The way it works is you cram your funnel full of potential buyers. These potential buyers are what we in marketing call "prospects,"which is short for potential buyers.
Then you send out emails or even text messages and cultivate your potential buyers with non-threatening calls to action. And you move them to the point of being a buyer.
The FIRST SALE is something that's easy. You don't want to go for the big sale right away. Just something nice and easy.Then you build the relationship and go from there. How do you GET the prospects into your marketing funnel? The key to that is something simple, easy and non-threatening. Look at it like the old days when you were dating.
You maybe went for coffee or a simple lunch. That's what you're doing with your prospects:
"Hey, you wanna grab a cup of coffee?"
NOT: "Hey, do you wanna go out for dinner, get stuck with me all night long, feel obligated to see a movie you don't care about and possibly have a really awful time!"'
Anyway, after that cup of coffee, next thing you know, you're married, have mortgage and car payments, 2 kids in college and retirement staring down the barrel at you!
That's called "the back end!" So this is what you do to get prospects in your marketing funnel. You offer something really simple, easy and non-threatening. This is why we typically use freebie reports, ebooks audios, cd's or teleseminars.
It's a coffee date. The secret though is you gotta have a system that keeps putting people in your funnel. Then you have to stay in touch with them with different offers over time. You never know WHICH day they're going to be in the buying mood.
So send out freebies on occasion, refer them to articles or blog posts and, in general, keep in front of your prospects until they're in a buying mood.
One of the other keys to success is knowing WHAT to offer to get people into your marketing funnel.This is where doing surveys comes in.
I do surveys to find hot topics that'll appeal to my market. By doing this, you base your marketing on data, not guesses. You need certainty, not guesswork. So SURVEYS properly done are a key to success. Then once you know what people want, you have to package it.
A little bit of nice graphic design helps create a feeling of value for your freebie. So package it up, dress it up, and make it look attractive. You can either learn to do a bit of design yourself or hire someone. Learn the basics yourself then also find one or two go-to designers.
The way you do this is by surfing web sites. And when you run across a good design, scroll to the bottom of the web page and see if the designer is listed at the bottom. A lot of times, designers will list their web site at the bottom of the page.
Here is where you want to go with all this:
You know where to find your target audience. You have a very attractive freebie for them. You have a nice presentation for it. You keep your offers out there all the time so people are flowing into your marketing funnel every day.You regularly stay in touch with the people in your funnel.You send out freebies as well as offers.
By staying in touch with people and making multiple offers, you're trying to catch them on that day when they're in a buying mood. How do you get your freebie out there on a consistent basis?
You can run ads on blogs.You can design banners and offer them to affiliates to promote with.
You can run Google ads.You can post in forums and list your freebie in your signature line.
You can write articles and list your freebie in your resource box.You can pay to run your banner ad on targeted forums.My favorite way is via my affiliate program.
Is your freebie offer out there? Is it well presented? Do you have people regularly going into your marketing funnel?
Are you staying in contact with them regularly? Do you have them on a list where you can easily contact them? Do you have a conversion process to turn them from prospects into customers? These are bedrock of an effective marketing system.
The final thing is to remember it's a numbers game. You need a lot of quality prospects in your marketing funnel and you have to exude effort and time to get them there.
A lot of people just don't get the numbers. They get 100 people in their funnel and feel like they should be well-heeled already. It's a numbers game.
Get systems in place that STUFF your marketing funnel full of potential buyers.
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Not enough good quality prospects =
Stress...
Their are solutions to this problem.
The cause of stress in MLM is having too few
prospects or to few numbers.
When we only have a couple of prospects, we press,
we push, we strain to make them join our
opportunity.
Prospects feel this pressure and instinctively
back away from us.
This leads to fewer prospects and the vicious
cycle gets worse and worse.
When we have an abundance of prospects, we're
happy. We are not desperately waiting for a single
decision from a single prospect. We aren't married
to the outcome of a single presentation.
Instead, we're relaxed. We simply share our
opportunity and take the first prospects who
volunteer and step forward.
Now we're working with volunteers and we have more
great prospects waiting in line.
Which scenario describes your MLM career? Are you
pressing and struggling from too few prospects?
Are you simply accepting applications from the
best volunteers from your large pool of quality
prospects?
The solution is simple:
Increase your marketing so that you have an
abundance of prospects.
Why not increase your personal contacts now? Here
are some quick ideas:
1) Host your class reunion. You don't have to wait
for a 10-year or 20-year anniversary. You can do
it anytime.
2) Take your best three or four headlines and
first sentences and test them. Mail out 100
postcards and test the response for each.
3) Start your own local meeting in your town.
4) Offer to be a guest on a local radio talk show.
5) Loan out ten "How To Get Rich Without Winning
The Lottery" books.
6) Establish some contacts who will send you
referrals.
7) Pass out 10 product tapes.
8) Pass out 10 product samples or information
packs.
There are plenty of ways to expand your universe
of quality prospects. Just pick a method that's
comfortable for you.
MillionMindMarch
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Start Your Own Day Job Bailout
LopazeLasane
==================================================================================
As we watch Billion dollar companies collapse,
Subways and train service decline in NYC because
Of cut backs and we watch behemoths like
Chrysler, Ford and GM choke for more funding
This is no time to skin each other alive and expect
Each other to blindly step into our own financial doom
We can NOT and will not allow BLIND foolishness in
Respect to each of our individual steps to gather more funds
** Did you notice the empty parking lots at malls lately?
During this all, I have taught and profited with
these four simple, but very timely and precise ideas
Number 1
It's simply not prudent and could be considered naïve to
enter the field and ask anyone, any longer, to trust you
for beyond $10 to $50 dollars.
Yes, you may have a killer $1,000 program that works.
Great!
Yes, you may even have a fabulous product that helps people.
Even better.
However, it will prove to be certain biz suicide to ask or expect
New people who you are luring into your prosperity program to
"test" and trust you with a higher than $10 and $50 price point.
Lets be realistic.
Do you really think the neighbors will now risk or even fathom
Risking $200 to $500 to $1,000 in something
they FIRST can't justify?
Uh, no.
They won't and even more to the point, they can't.
The solution is to enter the market with a SAMPLE or mini version
of what you sell for an irresistible $10 to $50.
Everyone can "risk" $10 and $20 and if it has a 100% guarantee
even better.
Example: Our $597 program pays $500
YES, people pay by CC card or cash or money order
and it pays $500 per $597.
Visit my website for FREE Book + make copies show everyone
http://www.LopazeLasane.com
The fact is, people will no longer allow themselves to be fooled
Or be made the fool; is why Star-Bucks and teenage clothing store
American Eagle is on the list of "oh that is so over."
Tip 2
The operative word is sacrifice.
Which in it's greek root means "scared"
Which means that we as a people right now simply
can not afford to do anything that we haven't first
made sacred by thorough and certain ACTION.
And action that fails is not sacred.
An action that is risky, filled with caution and is less
than likened to a perfect laser beam, is an action that
you can no longer afford.
Each move has to be calculated.
Each action has to be well thought out and a price
must be paid as in you now must move with sacred intent.
Example: doing the mundane, like getting up before work
and being at the PC by 4 am, is a sacrifice.
It's also a sacred act of action by you.
This is where you want to be in these dark days in
order to re-visit the light of prosperity that DOES still exist.
Sacrifice being impatient and make being PRUDENT the solution.
Sacrifice the games and only decide to deliver
and sell total value.
Sacrifice in-activity and add 4% more
time and more energy into your work.
In today's market, the ones with not enough action to justify
a profit will be eaten and expelled by the market itself.
Money games, un-profitable fast buck programs that prey on
the greed of other, those will shortly be utterly banished.
http://www.LopazeLasane.com
Why?
Because the market that used to "fall" for such bastardized
means of money making, that market will not even any longer
have two dimes to rub together
What the new normal will look like is
Patience. Grace. Sacrifice. Value. Risk-free and Cash rich.
The people will play. The people will earn.
But not at each other expense.
But no longer will they risk even one thin dime.
And if you aren't in sacred display of loverage
All bets are off because the game will eat the "players."
To be poor or to not be affluent is a contradiction
to the almighty Fathers plan for you and actually a lie.
The birds have enough. I have more than enough.
And so will you.
You simply have to now MASTER the mundane.
Make every step you take BLESS the steps you take in the future.
And what you do TO others has to be a healing. Not a hurt.
Just pretend the new biz valuation is WAL-MART.
Always ask, "Am I being prudent and value driven like Wal-Mart?"
Here is the concept
"To make and get more GET value you have to lead
with more GIVE value."
The people will give you $597 and it pays $500
commission per sale.
But, until they can sample and inspect the
program for $14.95 they won't
If you lead today with "OH PLEASE TRUST ME with your $1,000."
You will not be here in this industry in 6-10 months.
Because the market will vote with this, "you are asking for too
much trust too soon please go away."
No Fear.
No Excuses.
Start your own bail-out and teach others to as well
Recorded 24 Hr. "save me" 1-800 BAIL-OUT message
1-800-772-9781 EXT 40, 41, 42
NIGHTLY calls and live Q & A and Support
MONDAY + TUES at 9:27 PM (est)
1-641-594-7000 PIN 600088
I promised you four new IDEAS
I gave you two so far
Here is 3
ANSWER your phone.
People will no longer BLINDLY play and work and buy
things with faceless gamers on the internet
They simply can no longer afford to RISK working
with people with "your voice mailbox is full" people.
People who CANT even make their own voice mail messages
People who HAVE NO VOICE
Will not survive the new economy of 2009-2010
The solution is to BE MORE you now more than ever
The answer is to be MORE available and twice as transparent
as everyone else
Live Large & Expect Success!!
Lopaze Lasane
http://www.LopazeLasane.com
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